Posts tagged immersive labs

Minority Report meet…Minority Report

“Hey, it’s like that one movie…what’s it called…Oh Yeah, Minority Report”

There probably isn’t a day that goes by that someone doesn’t mention the 2002 Steven Spielberg film Minority Report in connection to what we do. While at times being helpful to quickly explain our technology, it can also be mistaken by some for a 1984 Orwellian precursor to SkyNet…go figure.

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Ads that analyze and target you personally

NEW YORK (CNNMoney) — Imagine an ad that stares back at you when you glance at it — analyzing your face, your age, and who you’re with.

Then imagine that ad going one step further, changing its message to display something its analysis suggests will hook you. That’s what Immersive Labs, a New York City startup launching this week, is trying to do. They’ve created a prototype of a system that allows ads to analyze their viewers.

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At Immersive Labs, Ads Watch Who Looks At Them (VIDEO)

Next time you look at a billboard, it might be looking back. It’ll know your age, gender and how long you’ve been staring at it.

Targeted advertising is the golden goose of the online economy: ads keyed to a user’s unique interests have been shown to double the effectiveness of traditional ads. But those ads have been restricted to the Internet—until now.

New York City startup Immersive Labs’s outdoor adsuse artificial intelligence to target the individuals or groups looking at them. Our video of Immersive Lab’s ads below shows how they increase engagement and bring the Web’s interactivity and customization out into the real world.

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New Boulderite

Boulderite

From the Urban Dictionary  A general class of people similar to the Hippie, who live on a diet of fruits, nuts, granola and other organic foods. Often liberal in thinking and very much into outdoor activities. They can be distinguished by their economial yet functional vehicles and their equally functional attire. Name is derived from the “all natural” town of Boulder, CO 

For the last few months I’ve been researching the various emerging tech communities in the US. I’ve been looking to move to a community that offered a combination of innovative thinking, great weather, a startup culture, and a healthy lifestyle. After scouring the internet for possible city candidates, inspecting neighborhoods with Google street view, and doing comparative analysis on city-data.com, I felt like I had a pretty good idea of what I was looking for.  So far after being here in Boulder for the last week I really like the vibe, the startup culture, and the collaborative energy that to me, gives this town electricity. Having the chance to actually visiting Boulder this spring only re-affirmed to me what I already knew.

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Activesite | ArtSpace - Interactive Art Project

Activesite Artspace Multi-touch Art Wall from Jason Sosa on Vimeo.

Activesite | Artspace

This last summer I had the priviledge to work on one of the coolest projects ever. The World’s largest International art competition ARTPRIZE was just announced for the city of Grand Rapids Michigan. A few guys at Activesite contacted me and asked if I would be interested in collaborating on an entry for the competition that was the space itself. Along with UX mastermind Grant Carmichael, we build an interactive art piece using interactive technology. Here is how the guys at Activesite envisioned this 17 day event:

“An idea surfaced that the ArtPrize project could be the space itself … Sculpture equals walls, performance equals environment, art equals experience…you”

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