Immersive Labs Creating the Future of Intelligent, Scanning Ads – But Don’t Call Them Minority Report

Immersive Labs upgrades digital signs so that they know if a person is paying attention. By linking demographics to behavior, the intelligent billboards can predict which ads you may want to see as you walk by.

Talk to any human face to face and right away they’ll be able to guess your age, gender, and interest in the conversation. Now digital ads can do the same. Immersive Labs is creating the next generation of video billboards that gather anonymous demographic data about you while you watch. Pass by a digital poster they’ve enhanced, and sensors detect if you’re paying attention. The screen can then adjust the image to one it thinks will be more appealing to you. It only takes a tenth of a second, and the system works up to 25 feet away. Preliminary testing by Immersive Labs shows they can increase viewer attention by 60%. Get a taste for the new intelligent ad technology in the videos below. I talked with CEO Jason Sosa about their upcoming launch this fall and about the future of the company. Don’t worry about invasive ads that stalk you wherever you go, Immersive Labs is making digital signs smart enough that you’ll want to come to them.

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