Minority Report meet…Minority Report

“Hey, it’s like that one movie…what’s it called…Oh Yeah, Minority Report”

There probably isn’t a day that goes by that someone doesn’t mention the 2002 Steven Spielberg film Minority Report in connection to what we do. While at times being helpful to quickly explain our technology, it can also be mistaken by some for a 1984 Orwellian precursor to SkyNet…go figure.

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Immersive Is The Google AdWords Of Intelligent Digital Signage

Picture a digital advertisement that is able to recognize your gender and display products that your peer group would wear for that time of day, and that day’s weather. You and your friends are able to pick the items you like and move them to the shopping cart using the ad’s touchscreen interface. While this may sound a lot like Minority Report, companies are in fact working on delivering intelligent, multi-touch, multi-user digital signs in high traffic environments like retail stores, airports and hotels. One such company is Immersive Labs, who unveiled their technology at TechStars NYC ‘s Demo Day.

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Ads that analyze and target you personally

NEW YORK (CNNMoney) — Imagine an ad that stares back at you when you glance at it — analyzing your face, your age, and who you’re with.

Then imagine that ad going one step further, changing its message to display something its analysis suggests will hook you. That’s what Immersive Labs, a New York City startup launching this week, is trying to do. They’ve created a prototype of a system that allows ads to analyze their viewers.

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At Immersive Labs, Ads Watch Who Looks At Them (VIDEO)

Next time you look at a billboard, it might be looking back. It’ll know your age, gender and how long you’ve been staring at it.

Targeted advertising is the golden goose of the online economy: ads keyed to a user’s unique interests have been shown to double the effectiveness of traditional ads. But those ads have been restricted to the Internet—until now.

New York City startup Immersive Labs’s outdoor adsuse artificial intelligence to target the individuals or groups looking at them. Our video of Immersive Lab’s ads below shows how they increase engagement and bring the Web’s interactivity and customization out into the real world.

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Ad Company Wants to Know What You’re Thinking

Four years ago, Jason Sosa, the CEO of Immersive Labs visited China. There he came across a new bit of tech—an interactive projector being demonstrated, and he fell in love with the concept. This projector was, ultimately, the driving force behind the idea of the interactive advertisements that Immersive labs now creates.

Just this last year, Sosa put a team together in the town of Boulder, Colorado. The newly formed Immersive Labs churned out a prototype of the billboards that they originally wanted to create. To test the prototype, the company put it on display in a local mall and saw a 60% increase in the amount of time people spent looking at the ads.

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Immersive: The Future of Display Advertising is Here

For the past several years, we’ve seen advertisements on billboards increasingly integrated with audio and video elements as if creative agencies were playing catchup with the broadcast TV age. Digital billboards and out-of-home (OOH) advertising is a 3.5 billion dollar a year industry. By 2016, this type of advertising spending is expected to reach $6 billion a year. Digital signage is 1/3 of the industry’s advertising spending. And at its current growth rate of 20% per year, within the next 5 years, it will represent over half of the budget.

The philosophy behind Immersive, a brand new New York City startup is, why not making advertising more like a web page? Why not make it smarter? Last week, at TechStars‘ Demo Day, (full story here), Founder Jason Sosa took the stage to present Immersive to a room of 750 attendees including hundreds of investors, press and big names in the tech industry.

“We see a world where an Amazon recommendation experience can happen at a shopping mall. What’s wrong with digital signage today? There are over 400 different networks in digital signage, which makes it difficult for media buyers and ad planners to connect. There’s no standardization or measurement of how effective display advertising is. We help an advertiser reduce their waste and target their ad spends.”

- Jason Sosa

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What are some good ways to deal with fear?

What are some good ways to deal with fear? 1 answer on Quora

What are some good ways to deal with fear?