May 2012
2 posts
1 tag
April 2012
1 post
1 tag
What comes after Google's Project Glass?
Predictions on the coming hybrid age.
The iPhone was introduced in 2007 and like many others, I was one of the first to pay the premium $600 price tag to experience this magical device. Since then, my life has been changed forever and I haven’t looked back. Over the last 5 years we have seen the stunning rise of mobile technology. There is plenty of evidence to suggest that we are entering a...
November 2011
4 posts
Face Detection, Privacy and the Internet of Things
Recently I was given the opportunity to speak with a New York Times reporter about our work in adaptive intelligence and face detection. I’ve talked with a variety of people, from venture capitalists and reporters to every day people just curious about the technology. The question invariably brings up the subject of privacy. Strangely enough, the first two things I hear when describing...
I'm a Buccaneer Scholar →
From the website: A Buccaneer-Scholar is anyone whose love of learning is not muzzled or shackled by any institution or authority; whose mind is driven to wander and find its own place in the world.
I have made my way among educated people as an educated man, but I have shunned institutional education. I developed methods of teaching myself what I need and want to know. So can you.
I’ve...
blake-joh asked: As an undergraduate student in a non-technical discipline, what skills should I be focusing on to build the "skill set" of an entrepreneur. I'm 21 years old, driven, hungry, and tenaciously passionate, but while lacking a technical skill set, I'm deterred from starting my own venture. What do you think I can be doing to strengthen my journey to entrepreneurship?
October 2011
3 posts
Watch
Jason Sosa’s parents started off as migrant workers from Texas. Sosa himself never finished college and married at 21. Today, a decade later, he is still married, with two kids-and is at the helm of a buzzed about New York tech startup called Immersive Labs.
The long and the short of it? Sosa said he believes anything can happen if you work hard enough at it.
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Not so reality TV - my side of the story
When we first applied for the TechStars NY program we had no idea that a reality TV show was part of the deal. It was pitched as a documentary show from a prestigious news organization. We were initially very excited to be on the show. On episode 4 of the reality show, some questions were brought up regarding financial issues during the Techstars NY program. Below is a Q&A I did for the...
Immersive Labs Creating the Future of Intelligent,...
Immersive Labs upgrades digital signs so that they know if a person is paying attention. By linking demographics to behavior, the intelligent billboards can predict which ads you may want to see as you walk by.
Talk to any human face to face and right away they’ll be able to guess your age, gender, and interest in the conversation. Now digital ads can do the same. Immersive Labs is creating...
September 2011
4 posts
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In the futuristic movie “Minority Report” from 2002, Tom Cruise runs through a mall as the advertisements around him change to tailor exactly to his tastes, encouraging him to stop for his favorite beer as he runs from the Big Brother-like voice that knows everything about him.
Today, Immersive Labs announced that the future is, in fact, now. The start-up tech company will roll out its first...
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Published on Sep 21, 2011 by Bloomberg
Sept. 21 (Bloomberg) — Jason Sosa, founder of Immersive Labs, discusses his company’s business plan to target advertising to consumers and his appearance on Bloomberg Television’s reality show, “TechStars.” Sosa speaks with Erik Schatzker and Deirdre Bolton on Bloomberg Television’s “InsideTrack.” (Source:...
WatchTechstars TV Show premieres tonight at 9pm on Bloomberg!
Troy Research snaps up Mind Spin →
TROY RESEARCH, INC. has entered into a definitive agreement to acquire MIND SPIN RESEARCH LLC, a GRAND RAPIDS MI-based internet music research company.
August 2011
2 posts
World's Most Advanced Intelligence Software for...
Amy Freeland
Jason Sosa is the founder and CEO at Immersive Labs, which has been featured by CNNMoney, The New York Times, The Huffington Post, Fortune, Mashable, and Business Insider. For the last few years, he has been researching digital signage and HCI (human computer interaction) with a focus on bridging the gap between the virtual (online) world and physical world through intelligent...
June 2011
1 post
The 25 Hot New York City Startups You Need To... →
Immersive Labs makes ads relevant through facial-recognition technology
Date Founded: December 2010
Concept: Brings Minority Report to life by using facial recognition technology to make OOH ads relevant to passerbys. The smart ads will be able to estimate a user’s age and sex to display a relevant message (like beer or tampons).
Location: New York, NY and Boulder, CO
...
May 2011
9 posts
1 tag
This Is The Best Blog Post We've Ever Read By An... →
Touchscreen Prototype Provides Electric Feedback →
The Next Generation Of Touchscreens Will Shock You (Literally)
Some Japanese manufacturers have come up with a new touchscreen prototype that provides feedback for every touch gesture.
When you touch the panel, it provides a slight electric jolt, mimicking the feel of tapping an actual button.
If it’s as good as it sounds, this could be a big help when it comes to typos on your...
3 tags
Boulder Startup Week - 1 year later
Intrigued by the idea of meeting entrepreneurs and seeing Boulder — a city quickly accumulating accolades for being a startup haven — Jason Sosa last May departed his home and a rough economy in Grand Rapids, Mich., and unknowingly embarked on a life-altering adventure.
Sosa came to Boulder to attend the first-ever Boulder Startup Week, an event designed to build community among...
1 tag
WatchImmersive Labs discussed live on CNN
6 tags
Minority Report meet...Minority Report
“Hey, it’s like that one movie…what’s it called…Oh Yeah, Minority Report”
There probably isn’t a day that goes by that someone doesn’t mention the 2002 Steven Spielberg film Minority Report in connection to what we do. While at times being helpful to quickly explain our technology, it can also be mistaken by some for a 1984 Orwellian precursor...
Immersive Is The Google AdWords Of Intelligent...
Picture a digital advertisement that is able to recognize your gender and display products that your peer group would wear for that time of day, and that day’s weather. You and your friends are able to pick the items you like and move them to the shopping cart using the ad’s touchscreen interface. While this may sound a lot like Minority Report, companies are in fact working on delivering...
2 tags
Ads that analyze and target you personally
NEW YORK (CNNMoney) — Imagine an ad that stares back at you when you glance at it — analyzing your face, your age, and who you’re with.
Then imagine that ad going one step further, changing its message to display something its analysis suggests will hook you. That’s what Immersive Labs, a New York City startup launching this week, is trying to do. They’ve...
2 tags
At Immersive Labs, Ads Watch Who Looks At Them...
Next time you look at a billboard, it might be looking back. It’ll know your age, gender and how long you’ve been staring at it.
Targeted advertising is the golden goose of the online economy: ads keyed to a user’s unique interests have been shown to double the effectiveness of traditional ads. But those ads have been restricted to the Internet—until now.
New York...
Ad Company Wants to Know What You’re Thinking
Four years ago, Jason Sosa, the CEO of Immersive Labs visited China. There he came across a new bit of tech—an interactive projector being demonstrated, and he fell in love with the concept. This projector was, ultimately, the driving force behind the idea of the interactive advertisements that Immersive labs now creates.
Just this last year, Sosa put a team together in the town of...
April 2011
3 posts
1 tag
WatchOn being wrong
The miracle of your mind is not that you see the world as it is, but that you see the world as it isn’t.
- Kathryn Schulz
Immersive: The Future of Display Advertising is...
For the past several years, we’ve seen advertisements on billboards increasingly integrated with audio and video elements as if creative agencies were playing catchup with the broadcast TV age. Digital billboards and out-of-home (OOH) advertising is a 3.5 billion dollar a year industry. By 2016, this type of advertising spending is expected to reach $6 billion a year. Digital signage is 1/3 of...
5 tags
March 2011
4 posts
What are some good ways to deal with fear?
What are some good ways to deal with fear? 1 answer on Quora What are some good ways to deal with fear?
2 tags
My Entrepreneurial Story - Part 2
How one thing leads to another…
In the year 1999 at the age of 19, I began my first solo entrepreneurial adventure, well…not including my experiences at the restaurant as a kid. Working a full-time 10 hour shift at a furniture factory and working late nights, I began teaching myself web design, actionscript and started finding local clients. I was young, cocky, and full of passion....
1 tag
Merging online & offline life
A related danger of the merging of online and offline life, says business thinker Tony Schwartz, is that we come to treat ourselves, in subtle ways, like computers. We drive ourselves to cope with ever-increasing workloads by working longer hours, sucking down coffee and spurning recuperation. But “we were not meant to operate as computers do,” Schwartz says. “We are meant to pulse.” When it comes...
2 tags
My Entrepreneurial Story - Part 1
Picture of my dad - Juan Sosa
In 1980 I was born in Holland Michigan to a hispanic family of migrant workers that moved from Big Spring Texas in the 1950’s. My mother left when I was 3 and my dad raised me as a single parent with the help of my four aunts and grandmother. My father was a self-taught entrepreneur and learned how to make money using his wits and relied primarily on his gut....
February 2011
2 posts
WatchWhat will the future of the internet look like? Amazing view of today as seen from Kevin Kelly in 2007.
3 tags
4 Things the UFC taught me about being an...
“Entrepreneurship is a full contact sport”
By Jason Sosa
Being both an Ultimate fighting Championship (UFC) fan and an entrepreneur, I have come to realize that there are some striking (pun intended…see what I did there?) similarities between these two professions. Both Mixed Martial Arts and entrepreneurship requires being both a specialist and a generalist at the same...
December 2010
1 post
November 2010
4 posts
“Out of calamity comes existence.”
– From The Universe TV series narrator
Immersive Labs first retail launch in Boulder CO -... →
Boulder, Colorado-based Immersive Labs first live retail launch will take place in Boulder during the holiday season on Pearl St Mall, a four block pedestrian mall of locally-owned and operated businesses and restaurants as well as the Boulder County Courthouse.
Immersive Labs’ solution uses face detection with multi-touch for digital billboards. Content learns how people react to ads and...
August 2010
1 post
July 2010
6 posts
2 tags
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Launch like Steve Jobs: 7 Ways to Build Buzz for... →
The iPad sold 300,000+ WiFi-only units on launch day. Within three days, the iPhone 4 sold 1.7 million units. The iPhone 3G sold over a million units on its launch weekend.
Clearly, Steve Jobs knows how to launch a product for maximum sales. You might even wonder if you can capture a bit of his magic to kickstart your own promotions.
53 Ways to Become a Better Entrepreneur →
(via Instapaper)
http://news.cnet.com/8301-13772_3-20010354-52.html?... →
Open-source hardware standards.
There are 13 million-dollar open-source hardware companies, but there have been no standards governing what defines the still nascent field.
Until now, that is.
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Solitude and Leadership: an article by William... →
Not taking stupid risks like trying to change how things are done or question why they’re done. Just keeping the routine going.
June 2010
17 posts
5 tags
4 tags
1 tag
“The trouble with our times is that the future is not what it used to be.”
– Paul Valery