Face Detection, Privacy and the Internet of Things

This week I was given the opportunity to speak with a New York Times reporter about our work in digital signage, adaptive intelligence and face detection. Having talked with a variety of people from venture capitalists and reporters, to every day people just curious about the technology the question invariably brings up the subject of privacy. Having had this conversation numerous times, I’ve become accustomed to giving our standard response.

“Our solution uses anonymous facial detection and can measure age, gender and attention time. We gather purely numerical data, no personally identifiable information is collected and no images are ever saved or recorded. We believe in an opt-in system that respects individual privacy.”

Since graduating Techstars NY last April, there have probably been at least a dozen news stories that have compared Immersive Labs to the Steven Spielberg sci-fi movie, Minority Report. In the film, Tom Cruise walks by holographic displays that tailor personalized content, calling out to him by name. Any technology in and of itself is amoral, it really depends on the intended use. For the most part, we think people don’t want to see advertisements. What people really want is relevant content that enhances their lives in some way.

I'm a Buccaneer Scholar

From the website: A Buccaneer-Scholar is anyone whose love of learning is not muzzled or shackled by any institution or authority; whose mind is driven to wander and find its own place in the world.

I have made my way among educated people as an educated man, but I have shunned institutional education. I developed methods of teaching myself what I need and want to know. So can you.

I’ve done all this while suffering from a mild disability: I have almost none of what my teachers used to call “self-discipline.” Instead of discipline, I am driven by passion. Now that I’m in my forties, I want to share what I’ve learned about learning.

TEDx Gotham Sept 2011 in Manhattan.

As an undergraduate student in a non-technical discipline, what skills should I be focusing on to build the "skill set" of an entrepreneur. I'm 21 years old, driven, hungry, and tenaciously passionate, but while lacking a technical skill set, I'm deterred from starting my own venture. What do you think I can be doing to strengthen my journey to entrepreneurship? — Asked by blake-joh

Awesome question!


If your looking to be a non-technical entrepreneur in the technology sector there are a number of things you can do to build your skill set.
First of all you, will need to examine you’re motives. If you’re looking to be an entrepreneur because you want to get rich, think it’s glamourous, or you want to be the next Mark Zuckerburg, maybe because you saw the movie The Social Network, then you may be doing it for the wrong reasons. The hard truth is that you will make little money, work long hours, and (statistically speaking) probably won’t be “successful”. It has been said that being an entrepreneur is like jumping out of a plane without a parachute…and then, building a plane on the way down. You’ll be so consumed that relationships will suffer, you will get grey hairs early, experience lots of rejection, at times fail miserably and everyone (including your family) will think you’re irrational, irresponsible or hopelessly impulsive.


Now after all that if you’re still interested…then your probably just crazy enough to be an entrepreneur. You’ll never grow more personally, spiritually, or professionally until you jump out of the “plane without parachute”. That’s when you’ll really know what your capable of. Life is too short to not do what you love. Passion will be your fuel, because it has to be so compelling that you just can’t help yourself. If it’s not in your blood, when the going gets tough you won’t stick it through. Passion while critical will not be enough however, you will need to be equipped with a solid foundation. All my past failures and frustrations laid the foundation for the understandings that have created the new level of living I enjoy now.


Below are just a few tips I wish I knew when I was 21.


Mixed Martial Mental Arts
You must be multi-dimensional and multi-disciplined. The ability to be expert generalist will be important trait. Learn the terminology necesary to speak and understand code, design, law, finance, marketing, PR,  and venture capital. Learn to understand people, their motivations and their pains.You must have the ability to learn, unlearn and relearn quickly. Learn to see the world differently, from the big picture down to the smallest detail. Your perspective and vision will differentiate you from everyone else. These are the traits you can’t learn from a book. The essence of “who you are” is what will make you special. Be authentic and embrace it. Understanding your vision and your purpose along with the various “book knowledge” components of business will be critical in making effective decisions. 

Relationships
Building real relationships will be the most important aspect of your career.The people you meet today may be one person that helps someday fund your company or introduces you to someone that will buy your company. Don’t burn bridges and be careful to guard your reputation and the perception of your reputation. At the end of the day it’s all you’ve got. 

Get organized and take action
Few people understand the power of a person with directed focus when it is applied to a purposeful goal. Your ability to prioritize your time will be critical. There were times when I would find myself incredibly busy, but not really effective. Having the wisdom to know when to say NO will be important. Focus on the 20% of your actions that will bring about 80% of the results. This will be easy if you have a clear vision of where you want to go. Seek role models and learn from people that have gone down the road you want to travel. 

Be confident
Don’t be intimidated by anyone. For the most part, nobody knows what their doing. The little secret know one tells you…is that we are ALL just making it up as we go along. 

Manage your internal state
So many blogs focus on the importance of external strategies like getting the perfect pitch deck, setting up your biz or understanding the importance of choosing the right team. While these elements are EXTREMELY important, the one thing no one talks about is the internal battle that you’ll face. The doubts, fears, uncertainties, and insecurities that everyone goes through and no one speaks about. Your ability to manage these internal struggles and belief systems will direct your decisions and ultimately your destiny more than anything else. Examine yourself, learn what you believe, what your vision is, why you do the things you do. In doing this practice you’ll also learn about others.


Most of all, remember that it is not about the goal, it’s who you become through the process. You will always succeed in producing a result. As long as you keep going on your journey there will be no failures, just moments that lead you toward a greater version of yourself.


Jason Sosa’s parents started off as migrant workers from Texas. Sosa himself never finished college and married at 21. Today, a decade later, he is still married, with two kids-and is at the helm of a buzzed about New York tech startup called Immersive Labs.

The long and the short of it? Sosa said he believes anything can happen if you work hard enough at it.

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Immersive Labs Creating the Future of Intelligent, Scanning Ads – But Don’t Call Them Minority Report

Immersive Labs upgrades digital signs so that they know if a person is paying attention. By linking demographics to behavior, the intelligent billboards can predict which ads you may want to see as you walk by.

Talk to any human face to face and right away they’ll be able to guess your age, gender, and interest in the conversation. Now digital ads can do the same. Immersive Labs is creating the next generation of video billboards that gather anonymous demographic data about you while you watch. Pass by a digital poster they’ve enhanced, and sensors detect if you’re paying attention. The screen can then adjust the image to one it thinks will be more appealing to you. It only takes a tenth of a second, and the system works up to 25 feet away. Preliminary testing by Immersive Labs shows they can increase viewer attention by 60%. Get a taste for the new intelligent ad technology in the videos below. I talked with CEO Jason Sosa about their upcoming launch this fall and about the future of the company. Don’t worry about invasive ads that stalk you wherever you go, Immersive Labs is making digital signs smart enough that you’ll want to come to them.

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Not so reality TV - my side of the story

On episode 4 of the reality show “Techstars”, some questions were brought up regarding financial issues during the Techstars NY program. Below is a Q&A I did for the website LAUNCH.is to clarify my position. I had intended to dismiss much of what was said in the TV show as reality TV drama, that is…until my personal integrity was brought into question. I have worked very hard to get our company to this point and just couldn’t let this bullshit notion of impropriety stand undefended. Below is my side of the story. You can also check out the LAUNCH.is article here.

In the futuristic movie “Minority Report” from 2002, Tom Cruise runs through a mall as the advertisements around him change to tailor exactly to his tastes, encouraging him to stop for his favorite beer as he runs from the Big Brother-like voice that knows everything about him.

Today, Immersive Labs announced that the future is, in fact, now. The start-up tech company will roll out its first camera-enhanced “smart signs” this fall, equipping billboards and retail signage with the ability to tailor advertisements to the person looking at them at any given moment.

Published on Sep 21, 2011 by Bloomberg

Sept. 21 (Bloomberg) — Jason Sosa, founder of Immersive Labs, discusses his company’s business plan to target advertising to consumers and his appearance on Bloomberg Television’s reality show, “TechStars.” Sosa speaks with Erik Schatzker and Deirdre Bolton on Bloomberg Television’s “InsideTrack.” (Source: Bloomberg)

Techstars TV Show premieres tonight at 9pm on Bloomberg!